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  • How to choose between interest-based vs product support community?

    Emma Goel

    Member

    Updated: Apr 21, 2025
    Views: 9

    I’m tasked to build a community for a SaaS company based out of Palo Alto. It’s a startup that builds AI agents that do marketing automation, social media management and more. I need help in deciding whether to build an interest-based community or a product support community.

    1. Product Support Community: Existing users can ask questions, share issues and get help from engineers.

    2. Interest-based Community: Brings people together with shared passion around marketing and AI.

    I want to consider the pros and cons of each approach. Can someone help us pick the right direction?

    2
    Replies
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