I am a big fan of open communities - the ones that expose content to search engines and users without requiring a login.
When you nail SEO - your online...
Modern web applications can render the content in two fundamentally different place: on the server before the response is sent or in the browser, after the response arrives.
The choice...
If you look at the most popular websites in the world - Facebook, YouTube, Wikipedia, Instagram - you’ll find one common thing - They’re all powered by User Generated Content...
TL;DR: No, online forums are not dead. Despite what many believe, online forums still exist - and they are evolving. In fact, more communities and businesses are returning to forums...
If your community is getting no traffic, this article will show you why. You will learn the biggest mistakes that stop communities from growing, how search engines actually see your...
Before founding Jatra, I was Head of Growth at a Singapore and India based B2B SaaS startup.
My biggest headache was reducing customer acquisition cost.
If you're operating between $3M...
Congratulations on starting a new role as a community manager. Now that the celebration is over, let’s get to work.
Your first 90 days will be chaotic.
You will be...
I recently had a chat with co-founders of an AI startup. They’re building a smart AI agent to automate marketing, and honestly - it looks promising. We ended up discussing...
The best thing about building an online community is that it attracts traffic organically with user-generated content. Imagine having your community automatically attracting new users who join, create content and...
An online community platform is a software that lets a brand or organization host discussions, events, and knowledge sharing in one place. These platforms have evolved a lot since their...
Hiring a community manager is one of the most critical decisions you can make for your business in 2025. A great community manager can transform a quiet forum into a...
In Internet slang, a troll is an individual who deliberately posts provocative, off-topic or offensive messages to upset users. Their goal is to derail discussions and upset other members. An...
TL;DRHaving built thriving organic communities for B2B brands for nearly 20 years, we have learned that an online customer community is the ultimate growth hack. It leverages user-generated content for...
Building a community for your SaaS is the highest RoI growth hack you'll ever implement. It's like building a system that acquires new users for you on autopilot and also...
Coming up with a memorable and brandable name for your forum is difficult. A good forum name will help users remember and sets the tone and expectation. This guide will...
In this guide, I’ll teach you how to build a successful SaaS community effortlessly. I’d like you to follow the playbook I’ve built over the last 18 years of my...
TL;DR:SPACES breaks community impact into six business outcomes:SupportProductAcquisitionContributionEngagementSuccessChoose one primary and one secondary outcome for the next quarter.Track two or three laser‑focused KPIs for each; convert wins to dollars.A monthly,...
I am an advocate of building public communities. User-generated content (UGC) is a goldmine of organic traffic. Opening your community’s content to search engines, LLMs and visitors is equivalent to...
tl;drAsk Me Anything (AMA) sessions boost engagement by giving community members direct access to experts, leaders or peers. AMAs build trust, spark conversation and create memorable experiences. You need to...
Have you noticed how the strongest brands today don’t just sell products? They invest in building communities.The smartest brands truly understand the importance of having a loyal fanbase. An engaged...