Before founding Jatra, I was Head of Growth at a Singapore and India based B2B SaaS startup.
My biggest headache was reducing customer acquisition cost.
If you're operating between $3M...
I recently had a chat with co-founders of an AI startup. They’re building a smart AI agent to automate marketing, and honestly - it looks promising. We ended up discussing...
The best thing about building an online community is that it attracts traffic organically with user-generated content. Imagine having your community automatically attracting new users who join, create content and...
If you look at the most popular websites in the world - Facebook, YouTube, Wikipedia, Instagram - you’ll find one common thing - They’re all powered by User Generated Content...
An online community platform is a software that lets a brand or organization host discussions, events, and knowledge sharing in one place. These platforms have evolved a lot since their...
Hiring a community manager is one of the most critical decisions you can make for your business in 2025. A great community manager can transform a quiet forum into a...
In Internet slang, a troll is an individual who deliberately posts provocative, off-topic or offensive messages to upset users. Their goal is to derail discussions and upset other members. An...
TL;DRHaving built thriving organic communities for B2B brands for nearly 20 years, we have learned that an online customer community is the ultimate growth hack. It leverages user-generated content for...
Building a community for your SaaS is the highest RoI growth hack you'll ever implement. It's like building a system that acquires new users for you on autopilot and also...
Coming up with a memorable and brandable name for your forum is difficult. A good forum name will help users remember and sets the tone and expectation. This guide will...
In this guide, I’ll teach you how to build a successful SaaS community effortlessly. I’d like you to follow the playbook I’ve built over the last 18 years of my...
TL;DR:SPACES breaks community impact into six business outcomes:SupportProductAcquisitionContributionEngagementSuccessChoose one primary and one secondary outcome for the next quarter.Track two or three laser‑focused KPIs for each; convert wins to dollars.A monthly,...
I am an advocate of building public communities. User-generated content (UGC) is a goldmine of organic traffic. Opening your community’s content to search engines, LLMs and visitors is equivalent to...
tl;drAsk Me Anything (AMA) sessions boost engagement by giving community members direct access to experts, leaders or peers. AMAs build trust, spark conversation and create memorable experiences. You need to...
Have you noticed how the strongest brands today don’t just sell products? They invest in building communities.The smartest brands truly understand the importance of having a loyal fanbase. An engaged...
The number of businesses adopting community-led growth is rising every day. Having an engaged online community for your business is now a necessity. It drives compounding growth, higher retention, lowers...
I’ve spoken with about 50 SaaS founders about their community building efforts. Here’s a fact - Building a SaaS community is no longer optional. In the AI-dominated world, customers don’t...
In the mid 2000s, when I began community building, life was simpler. Social media meant “Orkut or Facebook” and communities referred to online forums.But the times evolved and the lines...
I ignored community onboarding for a very long time. Looking back at my 20-year career as a community builder, skipping onboarding was one of the biggest mistakes I made.If there’s...
Reddit has emerged as a leading platform for building communities. It’s a popular social platform with about 1.2 billion monthly active users and about 100 million daily users. If you...