Unpopular opinion: your SaaS community shouldn't be a support forum

Kaustubh Katdare
@kaustubh-katdare
Published: Nov 13, 2026
Views: 5

I build community software, so this might sound strange coming from me.

Don't build your SaaS community around support.

AI already answers "how do I reset my API key" better and faster than any forum thread. A community that exists only for tickets will get quieter every year.

Build it around the niche your product lives in. The problems your customers face before they buy, and the ones they face after. That's the thinking behind how we build B2B SaaS customer communities, and support ends up as one channel inside it, not the whole thing.

I know some of you run support communities that genuinely work, though.

What does yours do that your docs and AI can't?

jatra.club How to Build a B2B SaaS Customer Community How to build a customer community for B2B SaaS: pick a micro niche, seed it, invite customers in batches, and bring feedback, roadmap and jobs inside.

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