Quick question for my fellow community builders. When it comes to building a brand community, there are several options available. You can either build it on social media or on a platform you own. What do you think are the main benefits of an owned community platform?
Join Jatra Community to reply, ask questions, and participate in conversations.
Jatra Community powered by Jatra Community Platform
@kaustubh-katdare • May 1, 2025
An owned community platform gives you full control over your community. You're protected from algorithm changes messing up with your reach. You also eliminate the distractions from unrelated content and there's no risk of getting your community / account getting shut down overnight.
An owned platform also allows you to shape the experience, set the rules and build features that your users want.
The biggest advantage of an owned platform is that it gives you organic growth via user-generated content and SEO. More people find your community through search in Google and Perplexity. Plus, you are the 100% owner of your community and data.
In short, it's the difference between renting a room in someone else's house vs. building your own house.
