You can create a community content calendar by first identifying your core content themes (also known as painkiller content) and then planning posts around them with a consistent publishing schedule.
Step 1: Identify content pain-points using keyword research
Start by researching the most common questions and pain-points your audience has. Use tools like Google Search, AnswerThePublic, or Keyword Planner to find long-tail keywords and micro-niche topics. Your goal is to collect high-intent keywords that people actually search for - this becomes your SEO foundation.
Step 2: Map Q&A and article content
Once you have your keyword list, sort them into two buckets: short-form Q&A posts and long-form articles. Aim for an 80:20 ratio - most posts should be simple, searchable answers, while 1–2 articles per week can offer deeper insights. This mix boosts SEO and drives consistent engagement.
Step 3: Create your content publishing schedule
Use Google Sheets, Notion, or Trello to build a weekly or bi-weekly content calendar. Include details like post type (Q&A, article, poll, event), draft content, owner (if applicable), and publish date. A good starter schedule is 2–3 Q&A posts per day and 1–2 articles per week.
Bonus Tip:
Leave room for reactive or trending topics. The calendar should guide your content strategy, not restrict it.
