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  • Community Vanity Metrics 🔥 - Pretend Growth Like a Boss

    Rahul Roy

    Rahul Roy

    @rahulroy
    Updated: Sep 22, 2025
    Views: 168

    I’m a little lost. My company’s leadership and marketing team is so obsessed with vanity metrics that they want to pretend everything’s awesome.

    Every month, I report:

    1. Total members: Yeah, spam bots included.

    2. Post Views: We had a DDoS attack and we didn’t remove the spam traffic from our reports

    3. Emoji reactions: bots attacked and added 20-40 likes on each post.

    They see the numbers growing and think I’m doing a fantastic job. But who’s gonna tell them that this is not what community building is about. Should I look for new job?

    3
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  • Richard M

    @richard • 2w

    I'm not against tracking vanity metrics. Give the investors and the founders what they want.

    The vanity metrics are easier to track and while you won't get any actionable insight from them, they'll help you keep your job! :-)

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