Community Vanity Metrics 🔥 - Pretend Growth Like a Boss
I’m a little lost. My company’s leadership and marketing team is so obsessed with vanity metrics that they want to pretend everything’s awesome.
Every month, I report:
Total members: Yeah, spam bots included.
Post Views: We had a DDoS attack and we didn’t remove the spam traffic from our reports
Emoji reactions: bots attacked and added 20-40 likes on each post.
They see the numbers growing and think I’m doing a fantastic job. But who’s gonna tell them that this is not what community building is about. Should I look for new job?
