Rahul Roy

Every business will want to have their own loyal fan following. This loyalty can't be built on third-party social media platforms like X or LinkedIn. All you can have on...

Nice writeup, Kaustubh. You are right - community management is definitely on the rise after COVID. In near future, I see most business building their own niche communities.

I think it's become common to create content in the Question/answer format for SEO and GEO gains. The AI bots seem to prefer the structured question-answer format content for citations...

We track the user retention with just one metric: number of returning users per month. As long as it's > 5%, we are okay with the user retention metrics.

Excellent advice, Kaustubh. I really like the idea of a dedicated channel for handling promotions. A community's job is to create value for the users and if that requires creating...

Every "community role" these days is all about managing "community" on social media. :-(

Thank you for writing this. I am sharing this with my colleagues and marketing team.

I’m a little lost. My company’s leadership and marketing team is so obsessed with vanity metrics that they want to pretend everything’s awesome.Every month, I report:Total members: Yeah, spam bots...

Jatra is a better alternative to both Xenforo and Discourse. It's like a fresh breeze of scented air in the saturated and stale community markets. I wish all good things...

The problem with WhatsApp communities is that they die quickly. There are hardly few successful communities in the stock-trading domain; and they are mostly 'broadcasts'. WhatsApp works only for groups...