I’m building an online community for a D2C brand. The goal is to create a space where customers connect, share, and engage. We recently launched, and sign-ups are going well. It’s clear people are interested. But engagement has been low. Members aren’t posting or interacting much.

How can I encourage more activity? What works best to get people to share and join conversations? If you’ve grown a community before, I’d love to hear your tips!