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  • How do you measure user retention in your community?

    Richard M

    Richard M

    @richard
    Updated: Sep 30, 2025
    Views: 60

    What KPIs or metrics do you track to measure user retention in your community?

    We’re building a SaaS community and leadership wants us to share retention numbers at the next all-hands. The problem is… we haven’t been tracking anything yet 😅 and honestly have no idea where to start.

    If you’re a community manager (ideally in SaaS), what metrics do you actually use? We’ve got about 40 days before the meeting, so we could start collecting some data now.

    Any advice would be huge..thanks!

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  • Rahul Roy

    @rahulroy • 1d

    We track the user retention with just one metric: number of returning users per month. As long as it's > 5%, we are okay with the user retention metrics.

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