• I am looking for tips and suggestions to grow a telegram channel. I work for a startup in the B2C space; and our founders want us to have a community on Telegram. We are starting from scratch and our goal is to get 1000 subscribers to our channel in the next 3 months.

    I have no experience with Telegram and I’d really appreciate it if you could share a few tips on growing our community.

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  • Kaustubh Katdare

    Community Administrator3mos

    To grow your Telegram channel organically, follow these steps:

    1. Identify your audience
    • Define who you want to reach. Be specific about their interests, age, online habits etc.
    • Focus on the topics your audience cares about. This will help you attract new subscribers genuinely interested in your content.
    1. Optimize your Channel Name and Description
    • Choose a simple, descriptive name for your channel. Avoid using acronyms or vague names.
    • Write a clear, keyword-focused description for your channel. This helps people find your channel when they search on Telegram.
    1. Product High Quality Content Consistently
    • Create and share content that provides clear value. For example, share news, tips, updates that your audience finds useful.
    • Stick to a regular posting schedule. 4-5 times a week is a good start to keep subscribers engaged without overwhelming them.
    1. Engage with Subscribers
    • Respond to the questions or content shared by your users.
    • Run simple polls or ask questions to invite feedback from subscribers.
    • Add reaction to the content shared by your users.
    1. Leverage Other Platforms
    • Promote the channel link on your social media, newsletter and popular websites.
    • Collaborate with influencers in your niche
    1. Offer Exclusive Content or Perks
    • Share content or offers only available to your Telegram Channel. For example, offer discounts or early access to updates.
    • Mention these exclusives in the promotions to create a reason for people to join your Telegram channel.
    1. Use Clear, Relevant Hashtags
    • Add specific hashtags related to your content in each post. Hashtags help categorize content and make it more discoverable.
    1. Measure and Improve
    • Use Telegram's analytics to monitor subscriber growth and the engagement patterns.
    • Adjust your strategy based on the data insights. Keep content that performs well and refine the rest.

    These steps will allow you to grow your Telegram channel organically with active and interested subscribers. Let us know if you have follow-up questions.

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  • Ambarish Ganesh

    Member3mos

    What benefit does Telegram offer over Slack/discord/WhatsApp? I understand sharing some file formats is easier, but anything else? Would love to know what I'm missing here.

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  • Kaustubh Katdare

    Community Administrator2mos

    Telegram is different in a sense that it's totally free to use and is very liberal when it comes to imposing limits.

    For example, Telegram groups can be massive with up to 200,000 members. Channels can have unlimited subscribers.

    Telegram also allows unlimited cloud storage and admins can broadcast messages to unlimited followers.

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  • Amanda N

    Member1mo

    Growing a telegram channel is similar to growing a community.

    1. Understand your target audience. Understand their interests, pain-points, online habits etc.
    2. Make a great first-impression. Choose simple, descriptive name for your channel.
    3. Develop useful content and resources for your community
    4. Promote your telegram channel on social media, existing communities and Discord.
    5. Engage with subscribers. Respond to their queries promptly.
    6. Build growth loop. Get existing members to invite new members.

    These strategies will help you grow your telegram channel quickly.

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  • Kaustubh Katdare

    Community Administrator2w

    If you are building a community on Telegram, you're building community in a 'hard mode'. Consider moving it to platform like Jatra which gives you multiple benefits over Telegram. These benefits include, but not limited to -

    • Organic growth via SEO
    • Multiple ways of engaging users
    • Easy ways to generate content
    • Obvious value proposition
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  • Thomas Browne

    Member3d

    Very interesting discussion and great points shared so far. I've worked on a Telegram channel and here's what I worked:

    1. Integrate Telegram Bots: Automation is the key to growing your telegram channel. Bots like BotFather can automate welcome messages, contests, daily updates etc.

    2. Cross promotion: Partner with non-competing channels and tap into their audience. Offer some exclusive content or perks to members of these channels and invite them into your channel.

    3. Visual storytelling: I can't stress more on this. Infographics, short personalized videos, photos and even memes boost engagement. You can use tools like Canvas to quickly create stunning graphics for free.

    I hope this helps.

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