Learn Community Building

If your community is getting no traffic, this article will show you why. You will learn the biggest mistakes that stop communities from growing, how search engines actually see your content and what to fix first. You do not need a PhD in SEO, Growth...

Before founding Jatra, I was Head of Growth at a Singapore and India based B2B SaaS startup. My biggest headache was reducing customer acquisition cost. If you're operating between $3M and $15M ARR, you’ve likely felt this pressure too. Paid channels get crowded. Cost per...

Congratulations on starting a new role as a community manager. Now that the celebration is over, let’s get to work. Your first 90 days will be chaotic. You will be expected to understand the business, build trust with members, support internal teams, spot risks early,...

I recently had a chat with co-founders of an AI startup. They’re building a smart AI agent to automate marketing, and honestly - it looks promising. We ended up discussing user acquisition, retention, and organic growth.I thought of compiling the ideas in this article for...

The best thing about building an online community is that it attracts traffic organically with user-generated content. Imagine having your community automatically attracting new users who join, create content and that content pulls more traffic.In the past 20 years, I’ve built several large communities from...

An online community platform is a software that lets a brand or organization host discussions, events, and knowledge sharing in one place. These platforms have evolved a lot since their inception on the Internet in the late 90s.Modern community platforms blends forum software, social networking...

Hiring a community manager is one of the most critical decisions you can make for your business in 2025. A great community manager can transform a quiet forum into a thriving ecosystem, create loyal customers who advocate for your brand, and build relationships that drive...

In Internet slang, a troll is an individual who deliberately posts provocative, off-topic or offensive messages to upset users. Their goal is to derail discussions and upset other members. An unfortunate reality of online communities is that they’ll attract trolls and negative people. If you...

TL;DRHaving built thriving organic communities for B2B brands for nearly 20 years, we have learned that an online customer community is the ultimate growth hack. It leverages user-generated content for organic acquisition on autopilot and boosts retention by keeping customers engaged in meaningful conversations about...

Coming up with a memorable and brandable name for your forum is difficult. A good forum name will help users remember and sets the tone and expectation. This guide will help you pick a forum name that is short, clear and memorable - one that...

TL;DR:SPACES breaks community impact into six business outcomes:SupportProductAcquisitionContributionEngagementSuccessChoose one primary and one secondary outcome for the next quarter.Track two or three laser‑focused KPIs for each; convert wins to dollars.A monthly, one‑page Community P&L keeps leadership hooked.Benchmarks show peer answers can save $2 million a month...

I am an advocate of building public communities. User-generated content (UGC) is a goldmine of organic traffic. Opening your community’s content to search engines, LLMs and visitors is equivalent to opening the floodgates of organic traffic. It boosts your brand visibility, awareness and can drive...

tl;drAsk Me Anything (AMA) sessions boost engagement by giving community members direct access to experts, leaders or peers. AMAs build trust, spark conversation and create memorable experiences. You need to pick the right guest, plan your AMA event, promote it and make sure that it’s...

Have you noticed how the strongest brands today don’t just sell products? They invest in building communities.The smartest brands truly understand the importance of having a loyal fanbase. An engaged community attracts new customers, engages them and also turns them into loyal brand advocates.That’s the...

The number of businesses adopting community-led growth is rising every day. Having an engaged online community for your business is now a necessity. It drives compounding growth, higher retention, lowers support costs, builds trust among your customers and future-proofs your business. In this article, you...

I’ve spoken with about 50 SaaS founders about their community building efforts. Here’s a fact - Building a SaaS community is no longer optional. In the AI-dominated world, customers don’t just want software. They want support, knowledge, and connection with real humans. A well-run SaaS...

In the mid 2000s, when I began community building, life was simpler. Social media meant “Orkut or Facebook” and communities referred to online forums.But the times evolved and the lines between community and social media blurred. Most people began calling their social media following as...

I ignored community onboarding for a very long time. Looking back at my 20-year career as a community builder, skipping onboarding was one of the biggest mistakes I made.If there’s one thing I want you to remember, it’s this: onboarding your members is important at...

Reddit has emerged as a leading platform for building communities. It’s a popular social platform with about 1.2 billion monthly active users and about 100 million daily users. If you wish to get reach and visibility for your brand, engage with audience - Reddit is...

The choice of the right community platform is crucial in building a thriving community that attracts audience and keeps them engaged. With the wide variety of community platforms in the market, it could be overwhelming and confusing to pick the right platform for your community....