Should we hire a community manager for a small community?
We’re launching a niche customer community for our early-stage SaaS product and need help deciding: should we hire a full-time community manager at this stage?
Our team is small, and we’ve had multiple discussions about whether it makes sense to bring in a dedicated community professional to build and grow the community from day one.
We’ve moved away from platforms like Discord due to poor SEO and limited structure, and are now exploring options that support organic growth and content discoverability.
Our goal is to build an engaged, value-driven space where customers can ask questions, share experiences, and learn from each other. But we’re unsure if managing that internally is enough - or if hiring someone with community-building experience is critical early on.
If you've built a small community from scratch, especially for SaaS or B2B, how did you approach this? At what point did you hire a community manager, and what impact did it have? Are there signs that indicate when it’s the right time?
Any advice, experiences, or resources would be greatly appreciated!