I agree that community management job descriptions are vague. It's because community management involves an overlap of multiple duties and responsibilities.
As a community professional with experience of working with enterprises and startups; here's what I do almost on daily basis.
1. Engaging with the community
I engage with community by replying to comments, direct messages (DMs) and even on social media. I actively find new topics or pain-points to create new conversations and make sure that they align with our business goals.
All my efforts are logged-in so that I can keep track of the conversations that resonate better with our members.
2. Content creation
I create posts, creatives, graphics and even videos to encourage interaction. Now with AI-tools, video and image creation has become easier; but you still need to be very creative.
Crafting newsletters is another task I undertake monthly. It's turning out to be more challenging than I thought. But I'm enjoying it. No complaints!
3. Moderating discussions
I am on the moderating team of a large community. Our community attracts spam and trollers every day. It's our job to keep our community free of spam, trollers and build a positive environment.
Sending warning to users and sometimes banning them - are a part of my job that I do not enjoy much.
4. Analyzing community trends
As a community manager, it's my job to keep an eye on the latest trends in the community-world. As a part of my job, I gather feedback from our community members. You cannot build a thriving community if you do not listen to your users.
5. Organizing events
Keeping community active is always a challenge. I love organizing events, challenges for members and campaigns to boost engagement. We recently experimented with Reddit-style 'AMA' sessions with micro-influencers in our niche. It turned out to be a banger!
Community management is a multi-faceted role. You have to balance between building trust, encouraging engagement, supporting members and ensuring that the community keeps growing.
My advice to you is to discuss the responsibilities and set clear expectations before you accept any community management role. Be prepared to wear multiple hats. All the best!